The cloud-based music player app will let users download or even stream music from their Amazon accounts to their iPhone or iPod Touch, play the music already present in the device, and even manage or create new playlists.
One of Apple iTunes’ biggest rivals, Amazon will not really be selling music via the app, but will enable users of the app to manage and listen to music on Apple devices.
Amazon said that users often ask for a comprehensive solution that will let them listen to their music wherever they are, on any device. Amazon’s cloud play for the iPhone and the iPod touch is now the “most widely compatible cloud playback solution available”, allows users to buy their music once and then enjoy it anywhere.
Amazon already sells the Kindle Fire, which is one of Apple iPad’s biggest rivals, although its market share is falling rapidly. Amazon has not released any sales data for the Kindle Fire in particular.
According to many reports, the internet retail giant is currently working on expanding its app store, in order to make it available in more international markets and even on Android-based devices. This would be an aggressive move against the rapid expansion of Apple iOS and Google Android platforms